The Economic Analysis and Report was prepared by the Center for Economic Development at California State University, Chico. The survey's purpose was to determine the track’s significance in and effect on the local economy of Willows and Glenn County. It will allow local entities to leverage the track’s success and notoriety to advance economic growth in the region. The study focuses on the tourism dollars brought in by the track, which can in turn be used to justify expanding businesses to support the track’s visitors.
In addition to races and events, Thunderhill Raceway is a destination for filming car commercials and TV shows including Myth Busters, NOVA, and CBS Sunday Morning News. The track is mentioned in the book, The Art of Racing in the Rain by Garth Stein, later made into a movie. It has also hosted Stanford University, Toyota Development, LUCID, Tesla, and ZOOX.
The complete survey can be accessed here: Thunderhill Economic Impact Analysis